Kodak case study

Login Thus, the industry had evolved from a monopoly to an oligopoly; Fussily became the second largest company. The government terminated both decrees due to Kodak losing its market share in the United States and its inability to compete globally.

Kodak case study

Kodak case study

It was a motto that opened the door to mass-market consumer photography — a popular culture pioneered by Kodak, but which its recent sorry decline has shown it failed to keep pace with. The habit of button-pressing is of course more popular then ever — see Facebook, Tumblr, Flickr et al.

Indeed for Kodak case study of the twentieth century Kodak was an American industrial icon — at one point enjoying a similar status as tech giant Apple does today.

Since the turn of the century however, the fortunes of the once mighty photographic firm have plummeted. The NYSE even went as far as to warn the company that it risked being delisted. So where did it go wrong? Kodak factfile Kodak was founded by George Eastman incredited with inventing the first photographic film in roll form Kodak was added to the Dow Jones Industrial Average inremaining a Dow component for seven decades A Harvard study in found that Kodak accounted for 90 per cent of film sales and 85 per cent of camera sales in the US In Kodak employedworldwide.

While that explanation has some merits, it is far from the full picture. In fact Kodak was a pioneer in the development of digital cameras, producing the first prototype megapixel digital camera in You can see a picture of the camera on this Kodak blog, the title of which is a story in itself: In fact, the early cameras made by Canon, the current global leader in digital cameras, lagged well behind those of Kodak in terms of consumer acceptance as well as critical reviews.

Why then is Kodak struggling to survive despite a strong start in the promising — and still rapidly growing — arena of digital imaging?

An excellent example of this is the case of Fanuc, the Japanese maker of machine tool controls. But after the first oil shock inoperating costs of those controls became prohibitive because they consumed a lot of oil.

In response, Fanuc began a huge effort to shift to computer controls. It overcame gaps in its own knowledge by partnering with diverse sources including the University of Tokyo, its customers, end-users and sometimes even existing as well as potential competitors, such as GE and Siemens which had their own aspirations in this industry.

The external knowledge from these partnerships was combined with a number of other elements including its own internal knowledge, some bold strategic bets being the first to use an Intel microprocessor in a dusty, dirty and hot factory environment and a far-sighted leadership which had the vision of global leadership.

Not only did Fanuc manage to successfully adopt new electronic technology, it also became a dominant leader. Although it was a pioneer in the technical aspects of digital imaging, it lacked skills in areas such as lens making and manufacturing making efficient and reliable electronic devices to successfully commercialise products based on its innovations in digital imaging.

As a result, Kodak remained stuck in the lower end of the digital camera spectrum and could never compete in the high end of the spectrum, which is where the bulk of the profits are.

That all begs the question: Why did Kodak fail to achieve the integration of external and internal knowledge? After all, Kodak was for decades a greatly admired company which owned an iconic brand.

The answer lies in the quality of management.Kodak Case Study 1.

Case Details:

Team O Eric Edmonds, David Graham, Deborah Mendez, Chris Priebe, Carolina Thomas KODAK Funtime Film 2. Case Studies Government From Asia to Central America, KODAK Services for Business supports and provides solutions for government agencies by offering a wide variety of business processing outsourcing options, saving tax dollars by streamlining efficiencies.

In this case study, we propose and defend a recommended strategic direction for the company to implement in the next three to five years based on a balanced assessment of the company’s options.

We first conduct a detailed analysis of Kodak’s internal and external environments to understand the opportunities and threats facing the company.

E-government case studies. Kodak Modernization Solutions digitizes paper-based processes and provides compliant ECM software. The Real Lessons From Kodak’s Decline Magazine: Summer Issue Opinion & Analysis May 20 I did a specific study for them that said the digital tidal wave was coming, and quite fast, and those around the VP I worked directly for rejected it, out of hand.

Kodak case study

and in this case it did. People do not print more photos taken with digital. Introduction of a Strategic Position b. Introduction of Eastman Kodak Company 3. Analysis of Strategic Position of Kodak a. Analysis of External Environment i.

Rise and Fall of Kodak|Business Strategy|Case Study|Case Studies